CRG Direct is a project of Constructors Racing Group, a long-time client. They wanted to break into an untapped market segment by creating a new product and sales channel tailored to this audience. Working as part of a design team, we created ads, a web site with an on online store, product graphics and packaging. We contributed some of the writing and extensive editing. In addition to the role we played in design development we also served as coordinator for all the parties involved in the product launch. The site is located at