"Hi Margeau,
Perfection! Go ahead put it in motion. I can't tell you how great it is to work through the check list and have the style and vision come to life."


"Wow! The ads were really good. I'll call you tomorrow and set up an appointment to go over your ideas. My favorite was the head shot and the copy that spoke to being your best for you! Thank you for capturing the Prima essence so perfectly."

Brandi Moran

Prima, a well established salon, wanted to revitalize their operation after enjoying many years of success in business. They started with remodeling their building inside and out. Placing nothing beyond their scrutiny they decided to refresh the look of many of the identity pieces they use. We found a modern expression of the essential qualities that they loved about their original style and applied it to a new web site, brochure, gift certificate and signage. Copywriting and editing has been a very significant aspect of all our work with Prima. Concise and evocative text is a primary concern for business owner, Brandi Moran. We continue to maintain their web site and create printed materials for them. The site is located at www.primasantacruz.com.